Companies that want to do e-export must use an online store. For this, a store can be opened in online marketplaces or a new website can be established. A special website creates a perception of trust among consumers. The website, which is an accessible resource for different problems, should be equipped with detailed information. Cross-border e-commerce site infrastructure should be designed with an algorithm that is compatible with new technologies with all its features.
The website to be established for e-export should have some basic features. The sine qua non for the e-export website are;
Multi-language infrastructure: The multi-language infrastructure of the site to be exported allows to offer products in different languages.
Multiple currencies: Different currencies of different countries should be defined on the site. Thus, products can be sold in different currencies.
Multinational administration: The e-export site should allow to appoint different managers from most countries. Every manager should be able to use the administration panel in their own language.
SEO: Search Engine Optimization (SEO) takes priority for any site to get traffic. It is also indispensable for e-export sites. The search volumes of the products should be tagged with the country-specific SEO tag system.
Shopping cart: The shopping cart of the e-export site should be designed to reduce the basket abandonment rate. A simple and simple design that will encourage payment should be chosen.
Social media buttons: There should be social media sharing buttons that allow instant sharing of products on social media platforms.
Content management panel: The content management panel is important for saving, editing and updating content such as product information and product description pages, blog articles, return terms and product usage information.
Product management panel: It is the panel used to add products. Reasonable products can be added to each category.
Visitor recognition: The e-export website, developed with a location-based visitor recognition system, will open automatically, adapted to the language and currency of visitors from different countries.
Price definition: The location-based price definition infrastructure automatically makes product pricing in the currency of the relevant countries in a reasonable way.
Cargo integrations: These are the programs that enable the site to integrate cargo companies in the target market.
Filtering: The filtering option should be offered according to the different characteristics of the products.
Product comparison: Customers should be allowed to compare products according to their properties.
Mobile compatibility: The e-export site must be compatible with mobile devices using iOS, Android and Windows Mobile systems.
SSL certificate: SSL certificate is of great importance for the reliability of payment techniques.
Among the sine qua non of the e-export website are the following;
• Tailor-made theme suitable for the demands of the target market
Product and category management panels
Order management panel
Brand management panel
Customer management panel
Product and category update
• Telephone and ticket support
Social media optimizations
Slide and banner management panel
Cargo management panel
• Enlarge product images
• Adding products with Excel
• Adding customers with Excel
Product comments area
• Membership panel
Payment techniques optimization
• Determining local-based payment technique
Country-based tax automation
International cargo tracking
• Translator module
Customer service module
Statistics and reporting feature
XML data procedural
Things to Consider About E-Export Site
• The e-export site should be reasonably designed to run campaigns and offer coupons.
• There should be video support for product promotions on the website.
• Designs that customers can easily navigate should be used.
• Features that simplify procurement procedures should be found.
• Country-based tax rates must be defined on the site.
• A method support team that can intervene in the problems on the site should be established.
In addition to all these, an e-export website should be designed with a user-friendly theme. Buyers should be able to reach all products sold on the website in a simple way. Care should be taken to use colors that do not disturb the eyes. The same theme and design should be used on all pages of the website. Each page of the site must have urls where users can access other product pages or product categories. There should be sections that offer routes, such as similar products or best sellers. There must be links to the categories of all products sold in the menus.
It is important that the Search Engine Optimization (SEO) features of the e-export site program are strong. SEO is one of the factors that provide strong competition. A site equipped with SEO features will help customers in the target market